Be Profound.
Tell A Great Story.
Yeah that’s me, Markus Machado, wishing I was this “cooler self”, a slimmer, cooler me. With over 20 years of experience as a creative in marketing and advertising juggling art, copy, and the occasional existential crisis, I've turned sleepy brands into stories people lean into. Think St. Andrew Jewelers: new logo, new tagline, 270% sales jump. Or the downtown lounge that went from tumbleweed to twenty-deep happy hour after I shot their Instagram like it was art. Agencies? Richards, FMG, RD Fox, Lewis-I did the real work behind their shiny walls. Freelanced for Honda, Saatchi, whoever paid me to think. I draw fast, write faster, and know Adobe like it's family. But here's the bit they never put on resumes: I love watching a room fill up because of something I said or drew. Let's make your place that room.
My solution was a complete brand transformation, which included redesigning their logo. With a "royal crest," we reinforced the rebranding statement, aiming to shift from a discount image to a locally recognized upscale brand. I created a classic yet vibrant brand identity, emphasizing old-world values and the significance of love in everyday life. By repositioning the brand with the statement "Love Conquers All," St. Andrew Jewelers went from fourth to first in sales.
The outcome was remarkable: a nearly 270% increase in business within two years, accompanied by a highly successful television and online campaign with a record-breaking viewership retention rate of over 72%. Most importantly, the reinvented brand left customers feeling happy and proud.
Brand must not be a reflection of just you, but your audience and your relationship with them. It’s the culture you develop together.
Using targeted creative and resonant messaging I can help you effectively communicate your message, and achieve your objectives.
From initial concept to finished form—advertising, marketing, television, or Internet video I help develop and unify the vision of your artistic production.
Creating the visual narrative and driving your marketing efforts forward that has been the bullwork of my career.
Good copywriting provokes thought and ultimately elicits response that results in most cases the purchase of a product or service.
Content is usually more subtle— longer term engagements with the reader, toward developing a following. Lucky for you I do both.
Good illustration can sometimes do more than video or even motion graphics. It can evoke feelings and expressions that often cannot be achieved by any other means.
Like language, viewers takes with them something uniquely personal. It doesn’t have to be glitzy, just strike a chord.
